One day I
had a problem with my laptop, and I turned to the nearest company to repair and
sale of computers "Comfix". My computer immediately get professional
help, and the problem was solved. We talked with the owner of the company, and
he learned that I am graphic designer. He suggested that I develop advertising
design and style for company.
It was
necessary to develop a non-beautiful and sophisticated design, namely,
advertising design. The client must first pay attention to the activities of
the company, then on contacts and then the name and logo. After all, if the
client computer is broken, then it is primarily interested in, whether it is
there to help and only then - the name of the firm and how beautiful their
logo. However, the design of the logo should also be stylish and memorable for
customers who have already been in the company. The design should be in three languages:
Russian, Hebrew and English.
The firm already had an old logo, it was necessary
to update it.
The last
character X stands out for its style from the general text, and I decided to
leave it, and change the font. Also, on the basis of the letter X, I drew the
logo in the form of a chip. Thus, a new logo symbolizes the company's
activities and maintains the connection with the old logo.
When I created print design, I got the idea to separate the logo in the form of a triangle. So the project has elements of triangles, which I used, when developed a user interface design. Text I placed in order of importance. The company operates in the Russian-speaking area of the city and most of the customers speak Russian. Customers who speak Hebrew - in second place.
As more advertising, I would recommend to use the stickers on computers and laptops, and customers has always been see a clue where to go in case of another problem.
After repairing, the computer can be put in a bag with the company logo and telephone of the company.
Web design must also meet the general style.
And, of course, should go to the client in a car with a proprietary design in the original T-shirt.
I hope advertising design and recommendations will help the company "Comfix" to expand its activities and achieve great success. Good luck!
Original post: http://kropstyle.com/advertising-design-comfix/
